Troika is an Events, PR and brand-activation agency. We draw back the curtain and make brands step into the spotlight - turning launches into landmarks and campaigns into culture.
From global F&B and beauty to automotive and FMCG - brands come to Troika when the moment has to land.
Two moments that show the range - a record-breaking debut and an immersive employee gala.
The biggest F&B launch in Pakistan - pre-launch PR, a curated influencer & media presence, and a content-led opening that set a world record for transactions on day one.
An immersive employee gala at Mohatta Palace, Karachi - three months in the making, themed around foodpanda's beloved Pau Pau, with awards, live music, comedy and a fireworks finale.
Four disciplines, one team - strategy, creative and execution that never get lost in a handoff.
Unforgettable events - from brand launches and employee galas to corporate retreats, conferences and mall activations.
We bring brands to life through BTL activities, pop-ups, roadshows and immersive experiences people can touch and try.
We connect your brand with the right voices to drive awareness and real impact, backed by full-service PR and media.
We develop thoughtful celebrity partnerships that build credibility, visibility and stronger audience appeal.
Tell us what you're launching. We'll make sure the whole country's watching.
Get in Touch →Select a case study below to explore - the moments behind the noise.
Launch the first Tim Hortons in Pakistan as a must-visit international coffee destination - widely called the biggest F&B brand launch the country had seen.
Pre-launch PR at scale, a curated influencer & media presence, a seamless high-footfall opening, and a content-led approach driving real-time visibility.
Queues formed before the doors opened, coverage ran wall to wall, and the launch dominated social feeds for weeks - the moment the whole city was talking about.
An instant cultural hotspot - and a world record for the highest opening-day transactions at any Tim Hortons outlet.
"First Sip at Tims." Karachi's first sip was staged inside a fully crafted brand world - guests walked through a giant Tims cup before tasting one, a 360 Glam Bot caught the sip and the reaction in a single beat, and #FirstSipAtTims turned every raised cup into the campaign.
A red-saturated, 360-degree Tim Hortons world - a cup-shaped 3D entrance, a sculpted maple-leaf media wall, a hand-illustrated Karachi photo mural and 10+ custom installations, all designed, fabricated and run end to end by Troika.
A launch that didn't just open a store - it announced an arrival, and reinforced Troika as the agency that has introduced Tims to every major Pakistani city it has entered.
Make foodpanda's annual employee gala do real work - recognise standout performers, reinforce the brand's playful identity, and give the team an evening they'd talk about for months. Recognition, belonging and brand love, in one room.
Employees see Pau Pau every day but never step inside his world - so we made that the premise. Mohatta Palace became the canvas: a heritage palace draped in Pau Pau's universe. Pau Pau hosted the night; the employees were the stars.
Hosted by Faiza Saleem, with a comedy set from Abbas Bukhari, live music from Havi and Asim Azhar with DJ Trix, and a fireworks finale - five emotional notes sequenced into one continuous arc.
Bring one of the world's most recognisable fashion houses to Pakistan with its first-ever boutique - introducing the iconic crocodile to a new generation while honouring its heritage and lifestyle appeal.
A phased PR and influencer plan - curated Lacoste packages and unboxings seeded with fashion and lifestyle creators, building anticipation across Stories before the doors opened.
Influencers arrived head-to-toe in Lacoste, turning guests into storytellers across Stories and Reels - and the coverage made it one of the season's most talked-about premium openings.
To mark five years of GWM in Pakistan, the brand unveiled its flagship SUV - the Tank 500. The goal: celebrate the milestone while driving real excitement around the launch through strategic influencer engagement and media visibility.
An influencer-led campaign built to create anticipation before the event and maximise reach during and after. Pre-event story shoutouts seeded the buzz; on launch day, creators captured the unveiling in real time, with four dedicated reels - including a celebrity-led reel - amplifying the moment across social.
Influencer marketing, celebrity content and strategic PR amplification elevated both the five-year milestone and the Tank 500 launch - strong social engagement extended by post-event magazine features and online coverage that kept the conversation going well beyond the event.
If it deserves a crowd, it deserves Troika. Let's build the next case study together.
Get in Touch →Strategy, creative and execution under one roof - so nothing gets lost between the idea and the night it goes live.
We create unforgettable events that captivate audiences and turn key messages into real buzz - from brand launches and employee galas to corporate retreats, conferences and mall activations. We manage every detail, from concept and 3D design to flawless execution.
We bring brands to life through hands-on experiences audiences can see, touch and try - BTL activities, product sampling, guerrilla marketing, pop-ups, roadshows and immersive activations built to be felt, and shared.
We connect your brand with the right voices to drive awareness and real impact - backed by end-to-end PR: media outreach, press, brand partnerships, and crisis & reputation management.
We develop thoughtful celebrity partnerships that build credibility, visibility and stronger audience appeal - matching the right faces to your brand and managing the relationship end to end.
Every project moves through the same cue sheet - the discipline behind the spectacle.
Bring the brief. We'll bring the cue sheet, the crew and the crowd.
Get in Touch →Troika is a dynamic Events, PR and brand-activation agency, creating tailor-made experiences that resonate with modern audiences. We combine strategy, creativity and execution to deliver campaigns that spark conversations, drive virality and achieve real business results.
For 10+ years we've worked at the front of Pakistan's events and influencer-marketing scene - building the launches, activations and campaigns people remember, for some of the biggest brands in the country.
The two operators who've been in the room for every record we've broken - on stage, as always.
A full in-house team across seven departments - from operations and creative to PR, business development, HR and accounts.
10 CCA (3rd Floor), DHA Phase 6, Lahore - a space built for people who create, not just sell.
A daily in-house lunch service with a rotating selection of cuisines, delivered fresh - so the team stays fuelled, together, without breaking flow.
A dedicated space to unwind, with comfortable seating and a PlayStation 5 - a quick reset that keeps the team balanced, creative and recharged.
Strategy, creative and production, all in one room. Let's talk.
Get in Touch →Get in touch to set something bigger in motion with Troika. Tell us what you're launching, and we'll make sure the whole country's watching.
10 CCA, 3rd Floor,
DHA Phase 6, Lahore